IBM 1950 \uff0d1980
\n\u5fae\u8f6f 1984\uff0d1998
\nGoogle 2001\uff0d<\/p>\n
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Google \u5df2\u7ecf\u8d62\u5f97\u4e86\u7f51\u7edc\u641c\u7d22\u548c\u7f51\u7edc\u5e7f\u544a\u4e24\u4e2a\u5e02\u573a\u3002\u4ed6\u4eec\u4ee5\u7b97\u6cd5\u548c\u4ee4\u4eba\u60ca\u53f9\u7684\u7f51\u7edc\u8ba1\u7b97\u5e73\u53f0\uff0c\u5728\u6280\u672f\u4e0a\u5927\u5e45\u5ea6\u9886\u5148\u3002\u9664\u6b64\u4e4b\u5916\uff0cGoogle\u5728\u4e1a\u5185\u5f62\u6210\u7684\u7f51\u7edc\u6548\u5e94\uff08\u8bd1\u8005\uff1a\u6307\u5927\u91cf\u7528\u6237\u4f7f\u7528\u67d0\u4e00\u670d\u52a1\u540e\uff0c\u4f7f\u8fd9\u4e00\u670d\u52a1\u7684\u4ef7\u503c\u6210\u51e0\u4f55\u7ea7\u6570\u63d0\u5347\u3002\u6bd4\u5982\u5927\u91cf\u7528\u6237\u4f7f\u7528 Google\u641c\u7d22\u5bf9Google AdWord\u5e7f\u544a\u6295\u653e\u8005\u7684\u4ef7\u503c\uff1b\u4ee5\u53ca\u53e6\u4e00\u65b9\u9762\u5927\u91cfAdWord\u5e7f\u544a\u6295\u653e\u8005\u5bf9AdSense\u5e7f\u544a\u53d1\u5e03\u8005\u7684\u4ef7\u503c\u3002\uff09\u548c\u54c1\u724c\u6548\u5e94\u4f7f\u5f97\u7ade\u4e89\u5bf9\u624b\u5373\u4fbf\u62e5\u6709\u4e86\u4e0e\u4e4b\u5339\u654c\u7684\u6280\u672f\u5e73\u53f0\u4e5f\u5f88\u96be\u4eceGoogle\u624b\u4e2d\u4e89\u593a\u5e02\u573a\u4efd\u989d\u4e86\u3002<\/p>\n
\u5957\u7528\u4e00\u53e5\u63cf\u8ff0IBM\u5728\u5546\u7528\u5927\u578b\u673a\u5e02\u573a\u72ec\u9886\u98ce\u9a9a30\u5e74\u7684\u8bdd\uff1a\u201cGoogle\u4e0d\u662f\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0cGoogle\u662f\u4f60\u7684\u751f\u5b58\u73af\u5883\u201d\u3002\u60f3\u548c\u8fd9\u4e2a\u65b0\u73b0\u5b9e\u8f83\u52b2\u7684\u7f51\u7edc\u4f01\u4e1a\uff0c\u6216\u8005\u4f1a\u589e\u52a0\u4ed6\u4eec\u7f51\u7edc\u5e7f\u544a\u6536\u5165\u7684\u673a\u4f1a\u6210\u672c\uff0c\u6216\u8005\u662f\u5728\u62ff\u4ed6\u4eec\u4ea7\u54c1\u7684\u6210\u529f\u5192\u9669\u3002<\/p>\n
\u8c61Yahoo\u8fd9\u6837\u7684\u7ade\u4e89\u5bf9\u624b\u5e94\u8be5\u5c3d\u5feb\u63a5\u53d7\u8fd9\u4e2a\u4e0d\u53ef\u907f\u514d\u7684\u8d8b\u52bf\u3002Yahoo \u5982\u679c\u9000\u4e00\u6b65\u4e0eGoogle\u7684\u76c8\u5229\u6a21\u5f0f\u76f8\u914d\u5408\uff0c\u6210\u4e3aGoogle Adwords\u5e7f\u544a\u8ba1\u5212\u7684\u5408\u4f5c\u4f19\u4f34\uff0cYahoo\u7684\u603b\u6536\u5165\u4e00\u591c\u4e4b\u95f4\u5c31\u4f1a\u589e\u52a015\u4ebf\u7f8e\u5143\u3002Ask Jeeves (\u8bd1\u8005\uff1a\u53e6\u4e00\u5bb6\u8457\u540d\u641c\u7d22\u5f15\u64ce)\u5df2\u7ecf\u8fd9\u6837\u505a\u4e86\u3002<\/p>\n
Google \u662f\u4e92\u8054\u7f51\u7684\u8d77\u59cb\u9875<\/p>\n
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\u800cGoogle\u7684\u53d1\u6563\u6548\u5e94\u662f1:10,000,000,000\u3002\u5f53\u4f60\u60f3\u627e\u4e00\u4e2a\u65b0\u7f51\u9875\uff0c\u751a\u6216\u53bb\u8bbf\u95ee\u4e00\u4e2a\u4ee5\u524d\u53bb\u8fc7\u7684\u7f51\u9875\uff0c\u4f60\u90fd\u4f1a\u56de\u5230\u539f\u70b9\uff0d\uff0dGoogle\u3002<\/p>\n
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Google\u7684\u4e0b\u4e00\u6b65\uff1a\u62e5\u6709\u4e92\u8054\u7f51\u4e0a\u5176\u4ed6\u6240\u6709\u7684\u6d41\u91cf<\/p>\n
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\u5df2\u7ecf\u6709\u4eba\u5728\u62b1\u6028Google\u5229\u7528\u4ed6\u4eec\u7684\u8d77\u59cb\u70b9\u4f18\u52bf\u6324\u8fdb\u5782\u76f4\u884c\u4e1a\u5e02\u573a\u3002<\/p>\n
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\u5728\u8fc7\u53bb\u51e0\u5e74\u95f4\uff0cGoogle\u7684\u641c\u7d22\u5f15\u64ce\u4ea7\u54c1\u8fdc\u8fdc\u597d\u4e8e\u7ade\u4e89\u8005\u3002\u8fd9\u4e2a\u8ddd\u79bb\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u88ab\u7f29\u77ed\u4e86\uff0c\u4f46Google\u4ecd\u7136\u9886\u5148\u3002\u73b0\u5728\u5927\u591a\u6570\u4eba\uff0870\uff0d80%\uff09\u8ba4\u4e3aGoogle\u7684\u641c\u7d22\u5f15\u64ce\u66f4\u597d\uff0c\u8fd9\u4e00\u6982\u5ff5\u5df2\u7ecf\u6210\u4e3aGoogle\u54c1\u724c\u7684\u4e00\u90e8\u5206\u3002<\/p>\n
\u5373\u4fbf\u7ade\u4e89\u8005\u5982Yahoo\uff0cMSN\uff0cAsk \u7684\u4ea7\u54c1\u5b8c\u5168\u548cGoogle\u4e00\u6837\u597d\u7528\u4e86\uff0c\u4ed6\u4eec\u4ecd\u7136\u8981\u8de8\u8d8a\u6700\u540e\u4e00\u9053\u9e3f\u6c9f\uff0d\uff0d\u54c1\u724c\u6548\u5e94\uff08brand perception gap\uff09\u3002\u5e02\u573a\u7814\u7a76\u663e\u793a\uff0c\u628aYahoo\u7684\u641c\u7d22\u7ed3\u679c\u4e0a\u9762\u653e\u4e0aGoogle\u7684\u56fe\u6807\uff0c\u7528\u6237\u5c31\u89c9\u5f97\u641c\u7d22\u7ed3\u679c\u7684\u8d28\u91cf\u63d0\u9ad8\u4e86\u3002\u800c\u5728Yahoo\u56fe\u6807\u4e0b\u7684Google\u641c\u7d22\u7ed3\u679c\uff0c\u7528\u6237\u5c31\u89c9\u5f97\u4e0d\u76f8\u5173\u3002\u5bf9\u5982\u5564\u9152\u7b49\u4ea7\u54c1\u7684\u7814\u7a76\u663e\u793a\u54c1\u724c\u6548\u5e94\u4f1a\u67098%\u7684\u5f71\u54cd\u3002\u51e0\u5e74\u524d\uff0c\u4e00\u4e2aAOL\u7684\u7814\u7a76\u8005\u5728\u5f17\u5409\u5c3c\u4e9a\u5dde\u7684\u4e00\u4e2a\u8d2d\u7269\u4e2d\u5fc3\u7528AOL\u548cGoogle\u7684\u641c\u7d22\u7ed3\u679c\u91cd\u590d\u4e86\u8fd9\u6837\u7684\u5f71\u54cd\u7a0b\u5ea6\u3002<\/p>\n
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Yahoo \u5728\u9519\u8fc7\u8d5a\u94b1\u7684\u673a\u4f1a<\/p>\n
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IBM\u4ecd\u65e7\u662f\u4e2a\u4f18\u79c0\u7684\u4f01\u4e1a\uff0c\u4ecd\u65e7\u5982\u4ed6\u4eec\u7684\u8d77\u59cb\u4e00\u6837\uff0c\u72ec\u5360\u4f01\u4e1a\u5546\u52a1\u5e02\u573a\u3002\u5f53PC\u65f6\u4ee3\u6765\u4e34\u65f6\uff0c\u4eba\u4eec\u90fd\u5728\u95ee\uff0c\u4e3a\u4ec0\u4e48IBM\u4e0d\u80fd\u5360\u9886\u90a3\u4e2a\u5e02\u573a\u5462\uff1f\u4f46IBM\u6700\u7ec8\u63a8\u51faPC\u5e02\u573a\u7684\u51b3\u5b9a\u594f\u54cd\u4e86\u4ed6\u4eec\u60b2\u6006\u7684\u5b89\u9b42\u66f2\u3002<\/p>\n
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